New Cairns Google Ads campaign published April 2023
- Adams McWilliam Solicitors
www.amwlaw.com.au
Off the back of launching their new Cairns website design project last month, we have just finalised and launched their Google Ads campaign.
As Allcorp have the most experience in the region for managing Google Ads for clients, having worked on over 1,000 campaigns since becoming the regions first Google Partner back in 2015, we know a thing or two about how not to set these campaigns up.
This is especially true when managing the Cairns Google Ads for businesses in the law industry. Among other industries, lawyers and solicitors have extremely high click rates, probably one of the highest click rates for any industry.
Our Cairns Google Ads client at Adams McWilliam Solicitors handle one aspect of law and that is personal injury law. When running a Google Ads campaign, their AI systems often add more keywords into the list and start displaying ads if it feels it is relevant.
When you have a client who is expecting to pay upwards of $20 per click, having waste can add up and if not managed correctly, can end up stealing hundreds if not thousands of dollars per month.
In order to control this for our Cairns Google Ads client, we often prefill a list of negative keywords to launch the campaign. A negative keyword is a word or phrase that is basically added to a black list and will never trigger the ad if searched.
As a normal service, we filter out negative keywords from real time search results each month or week, depending on the client budget. As this client is a big budget Cairns Google Ads client, we wanted to ensure they didn’t end up wasting $1000 in irrelevant clicks in the first week before we have a chance to do their first round of maintenance.
The real benefit clients have when they deal with us on their Cairns Google Ads is that we have been doing this for so long that we’ve built relevant negative keyword lists across a wide range of different industries.
These lists of negative words and phrases have been built from real time search traffic from the region we are in and we can apply what we’ve learnt over the last almost 9 years of providing premium Cairns Google Ads.
In this instance we added over 500 negative keywords before the campaign has even begun. These include search phrases like the following:
Legal Aid Phone Number
Qld Women’s Legal Services
Free Legal Advice
Family Law Advice
Public Trustee Office
Conveyancing
And many more. These search terms are not relevant to our client so we use our database of historic Google Searches to build a relevant negative keyword list before launching a campaign.
If you are running your Google Ads with another provider you should be asking how your negative keywords are being managed as this is the single biggest cause of click waste that we have seen.
Another reason why Allcorp are the preferred choice for the majority of businesses in the region when it comes to Cairns & Townsville Google Ads.
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