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After a client liaison by the account manager of the site there will be a fair indication of what pages and information the web site will need. |
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This information is passed onto our copy writer who drafts professional copy based on the target demographic of the client. This copy is then submitted to the client who in turn corresponds with the web site account manager and fine tune's this first draft of copy. |
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Once the copy is complete our photographer books a location and, if applicable, models for a photo shoot. This information is confirmed with the client by the account manager. (Usually the Allcorp Marketing photographer will take up to 100 seperate photos to use in the web design which are selected by the Art Director.) |
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Now that we have the photo's and copy for the web site we will begin the design concept. Our Art Director takes over from here and ensures that there is a finished concept which best suits the client image, is well balanced in its design and appeals to the clients target demographic. The design concept is presented to the client for further approval. (Allcorp Marketing clients have the contractual opportunity to dismiss the initial design.) |
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Once the client has accepted the design, copy and layout of the web site a whole version of the site is then created and sent over to our IT employee who structures the science aspects of the web site so that it will be functional, search engine efficient and useable on different computers, operating systems etc. |
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The completed version of the web site is now presented for a viewing by the client. |
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If approved, the IT staff will then configure the web site onto Allcorp Marketing's web servers and make the web site public. |
