Akula Sportfishing have had their Google Ads Cairns published and are ready to start making bookings for the year. These Google Ads were setup by us as the preferred Google Partners Cairns and we were able to see some great insights into the campaign and how it fits in with real time search traffic data.

When we launch a new Google Ads Campaign, and we’re currently managing more than 300 for our local business clients here in Cairns & Townsville, we always preload some negative keywords to ensure we minimise on waste through wasted clicks. One really good term to add to any Google Ads Cairns campaign is always ‘free’ and ‘job.’ These are among other keywords that we add to our negative keyword list and we do this because we don’t want our client to pay for a search term containing the word ‘free’ and many campaigns that don’t eliminate employment keywords such as ‘job’ often find their budget is torn to pieces by someone looking for employment. (Employment keywords are very expensive.)

We also eliminate competitor names from bringing up our client ads. While Google doesn’t care whether advertisers do this, it is common knowledge amongst Google advertisers, such as us as Google Partners Cairns, that directly marketing your competitor business names is unethical and recent findings from Google suggest that the people you are advertising to don’t appreciate it and subconsciously deduct credibility from the advertiser. It’s as if in people’s minds, they automatically dislike a business who is using such underhanded and unethical advertising practices.

As Google Partners Cairns, and as the most experienced supplier of Cairns Google Ads, we ourselves are targeted by the unethical advertising practices of some of the local agencies that have sprung up from the decomposed corpse of the Cairns Post. It doesn’t bother us too much as we can manage the value of search terms that include our name and ensure that they are extremely expensive. This then pushes the ads that try to run alongside our name and brand down to the very bottom of Google search. Once we get the cost per click on our brand terms up to a high level, it’s only usually a couple of clicks in the morning to eliminate the ads of our competitor and also exhaust their entire budget.

We’re not sure if our competitors are realising this, or maybe they don’t maintain their account properly and keep an eye on the obvious waste they are spending, but it’s not our job to tell them and watching a competitor waste their entire budget on fake clicks is sometimes funny.

With Akula Sportfishing’s campaign now running, and with our management to continue each month, this local business will see some great benefits from the qualified traffic we send them. When it comes to Google Ads Cairns, Allcorp bring the most experience to the table and can help save advertisers money on unnecessary waste.

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