cairns website designer website design townsville web design cairns
website design townsville
cairns website design
Allcorp news
web design and development web design and development
website design and google partner website design and google partner
Cairns Google Ads - Akula Sportfishing Cairns
google ads cairns google partner

New Cairns Google Ads campaign published February 2023 - Akula Sportfishing Cairns

Akula Sportfishing have had their Google Ads Cairns published and are ready to start making bookings for the year. These Google Ads were setup by us as the preferred Google Partners Cairns and we were able to see some great insights into the campaign and how it fits in with real time search traffic data.

When we launch a new Google Ads Campaign, and we’re currently managing more than 300 for our local business clients here in Cairns & Townsville, we always preload some negative keywords to ensure we minimise on waste through wasted clicks. One really good term to add to any Google Ads Cairns campaign is always ‘free’ and ‘job.’ These are among other keywords that we add to our negative keyword list and we do this because we don’t want our client to pay for a search term containing the word ‘free’ and many campaigns that don’t eliminate employment keywords such as ‘job’ often find their budget is torn to pieces by someone looking for employment. (Employment keywords are very expensive.)

We also eliminate competitor names from bringing up our client ads. While Google doesn’t care whether advertisers do this, it is common knowledge amongst Google advertisers, such as us as Google Partners Cairns, that directly marketing your competitor business names is unethical and recent findings from Google suggest that the people you are advertising to don’t appreciate it and subconsciously deduct credibility from the advertiser. It’s as if in people’s minds, they automatically dislike a business who is using such underhanded and unethical advertising practices.

As Google Partners Cairns, and as the most experienced supplier of Cairns Google Ads, we ourselves are targeted by the unethical advertising practices of some of the local agencies that have sprung up from the decomposed corpse of the Cairns Post. It doesn’t bother us too much as we can manage the value of search terms that include our name and ensure that they are extremely expensive. This then pushes the ads that try to run alongside our name and brand down to the very bottom of Google search. Once we get the cost per click on our brand terms up to a high level, it’s only usually a couple of clicks in the morning to eliminate the ads of our competitor and also exhaust their entire budget.

We’re not sure if our competitors are realising this, or maybe they don’t maintain their account properly and keep an eye on the obvious waste they are spending, but it’s not our job to tell them and watching a competitor waste their entire budget on fake clicks is sometimes funny.

With Akula Sportfishing’s campaign now running, and with our management to continue each month, this local business will see some great benefits from the qualified traffic we send them. When it comes to Google Ads Cairns, Allcorp bring the most experience to the table and can help save advertisers money on unnecessary waste.


Are you interested in working with the most experienced digital marketing provider in Cairns & Townsville?
contact cairns website design
design element for townsville web design website designers
What our clients say about us
"We've been in business for close to 30 years and the best thing we could have done is have Allcorp refresh our brand and create our new website."

cairns website designer

Ash and Michelle Moseley
Ash Moseley Homes
"Allcorp are nothing but amazing! So responsive and seem to make magic happen on our ever changing website and google ads! I would recommend them to anyone in a heart beat."

townsville website designer

Megan Thomas
AG Height Safety Queensland
"Allcorp have amazing customer service. They treat you like family and are always on top of making sure everything is running right to suit your business needs."

google partners cairns

Mark Leitner
Pickers Vinyl & Canvas
"We couldn't recommend Allcorp enough. They go above and beyond to help with all enquiries, they have impeccable customer service and always do it with a smile. Great company to do business with."

google partners townsville

Shannon Craven-Sands
Coral Coast Airconditioning
"I really appreciate all of the excellent work and extreme efforts from Allcorp. I can tell the difference already as work has picked up another notch again. We're very busy! "

website design cairns and townsville

Jeremy Spence
Neptune Refrigeration
Do you want to work with the most accredited website design team in Cairns & Townsville?
leading website development cairns
townsville website designer web design cairns
We look forward to working with you on your next project
We provide the complete digital marketing package

Cairns & Townsville's most experienced digital marketing team

If you would like help with website design, search engine optimisation, Google Ads, graphic design, photography, videography, app development, website development, YouTube advertising, social media marketing or anything else to do with advertising, get in contact with us.
contact cairns website design
fancy web design townsville custom website coding
web design and development custom website design
Working with some of the best names in local business
websites and marketing
google ads specialists
web designer
website designer
website developer
google marketing
internet marketing
pay per click marketing
website designers
web site developers
cairns website design
townsville website design
local web design cairns & townsville
custom websites north queensland
web designer website designers
building company website design