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Cairns Google Ads - Industry Refrigeration
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New Cairns Google Ads campaign published March 2024 - Industry Refrigeration

After completing the initial Cairns website design project for Industry Refrigeration and Air-conditioning last week, we've now moved into providing our website and internet marketing services for this client. We will be using the Google Ads platform to market this business as part of our Google Partner services.

At Allcorp, we've been Google Partners for a really long time. In the last 10 years we've seen big changes happen with the cost of Google Ads. This is due to the uptake of people wanting to use the Google Ads services to market their business and the hoard of advertising agencies and media sales businesses who have been streaming into the industry.

With more demand on Google Ads, the costs automatically go up. So while we find a Cairns website design client from 10 years ago in the refrigeration and air-conditioning industry might have been happily spending 5 or 10 cents a click, the reality is that today, these clicks will be in excess of 5 or 10 dollars.

With this in mind, we always setup our campaigns with the understanding that a small error could result in a massive overspend on negative keywords which is why we set preliminary negative keywords to ensure a limitation on click waste.

The other important factor to consider when advertising and marketing a Cairns website design is to ensure the website looks professional, contains marketing benefits such as call-to-action messages and is well designed. As Sam at Industry now has a class leading Cairns website design, we can justify paying for clicks to visit and we expect to see in excess of 40 clicks a day with this client's healthy Google Ads budget.


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What our clients say about us
"We've been in business for close to 30 years and the best thing we could have done is have Allcorp refresh our brand and create our new website."

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Ash and Michelle Moseley
Ash Moseley Homes
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AG Height Safety Queensland
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Pickers Vinyl & Canvas
"We couldn't recommend Allcorp enough. They go above and beyond to help with all enquiries, they have impeccable customer service and always do it with a smile. Great company to do business with."

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Shannon Craven-Sands
Coral Coast Airconditioning
"I really appreciate all of the excellent work and extreme efforts from Allcorp. I can tell the difference already as work has picked up another notch again. We're very busy! "

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Jeremy Spence
Neptune Refrigeration
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If you would like help with website design, search engine optimisation, Google Ads, graphic design, photography, videography, app development, website development, YouTube advertising, social media marketing or anything else to do with advertising, get in contact with us.
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