New Cairns Google Ads campaign published March 2024
- Industry Refrigeration
www.industryrefrigeration.com.au
After completing the initial Cairns website design project for Industry Refrigeration and Air-conditioning last week, we've now moved into providing our website and internet marketing services for this client. We will be using the Google Ads platform to market this business as part of our Google Partner services.
At Allcorp, we've been Google Partners for a really long time. In the last 10 years we've seen big changes happen with the cost of Google Ads. This is due to the uptake of people wanting to use the Google Ads services to market their business and the hoard of advertising agencies and media sales businesses who have been streaming into the industry.
With more demand on Google Ads, the costs automatically go up. So while we find a Cairns website design client from 10 years ago in the refrigeration and air-conditioning industry might have been happily spending 5 or 10 cents a click, the reality is that today, these clicks will be in excess of 5 or 10 dollars.
With this in mind, we always setup our campaigns with the understanding that a small error could result in a massive overspend on negative keywords which is why we set preliminary negative keywords to ensure a limitation on click waste.
The other important factor to consider when advertising and marketing a Cairns website design is to ensure the website looks professional, contains marketing benefits such as call-to-action messages and is well designed. As Sam at Industry now has a class leading Cairns website design, we can justify paying for clicks to visit and we expect to see in excess of 40 clicks a day with this client's healthy Google Ads budget.
Cairns & Townsville's most experienced digital marketing team