New advanced Cairns SEO published March 2023
- Ryans Radiators, Cairns
We've been looking after Peter & Karen Heath at Ryans Radiators for over 20 years. This company uses us solely as their marketing team and we look after them with our class leading website design services, of which they've so far had us design 8 website versions for them, commercial photography & videography, copy writing and Google Ads marketing. They enquired last week about our Cairns SEO services and how we could provide them even more bang-for-buck for their marketing spend.
At Allcorp we are the most experienced Cairns SEO provider in the North Queensland region and have worked on hundreds of successful campaigns over the last 23 years. With Ryans Radiators, the client advised that they really wanted to target the auto air conditioning side of things as this is a new part of their business that still doesn't have much organic traffic yet.
We looked through the clients history of Google Ads and using these metrics, were able to identify the most popular keywords that had triggered their ads in the past that were centred on the auto air conditioning side of things.
We identified the following keywords to target:
Cairns car air conditioning repair
Cairns car air conditioning
Cairns auto air conditioning
Cairns car aircon regas
Cairns car air conditioning service
We then performed the usual and proven methods of Cairns SEO that we adopt which included adding meta head tags to all pages, geo location head tags (geo.region, geo.placename, geo.position) and open graph data. We then added alt image tags to the hundreds of images that make up their site. These alt tags are meant to provide a description of the image if it can't load properly in a browser, but we can exploit this to implant more keyword relevant data.
We then manipulated the existing website content to contain more target keyword relative headlines and body text. We also ensured that the all important h1 tag (Headline 1) had a lot of target keyword influence across all pages.
5 new keyword relative and heavy influenced sub pages were also written with purposeful titles and file names to further sway the impact we have on Google crawlers when they next visit the site.
A robots.txt file was generated and the a new sitemap.xml file was generated and uploaded to ensure the mapping of the site was easy to understand for the crawlers when they visit.
While we most likely won't see ranking results for these keywords until next week, the groundwork is now established to propel them to the top of page 1 rankings for these targeted keywords.
Ash and Michelle Moseley
Cairns & Townsville's most experienced digital marketing team