A report on cairnscleaning.com.au SEO website modifications to make the website rank for the following keywords.

Office Cleaners Cairns - 5
Cairns Medical Cleaning - 6
Cairns Childcare Cleaning - Not in Google
Cairns Pressure Cleaning Contractors - 7
Cairns Lawn Garden Contractors - Not in Google

The column on the right in the above table represents where the website is ranking in Google Search as of 29.08.23. This is before the SEO work has been implemented and the number represents the number of listings down the pages of Google search the website appears. 1 being the top of the page and 10 being the bottom of page 1.

We checked a few other keyword variants as well and found that the website is already ranking well for the following search terms:

Cairns Office Cleaning - 1
Cairns Cleaning - 2
Cairns Cleaning Contractors - 1

We will ensure that the above keywords are also implemented into the SEO strategy to retain the ranking.

Adding alt image tags to all image assets in the website

A website is made up of text and image assets that are arranged on the page and display in accordance with a master stylesheet. The stylesheet is called a .css file and it tells every image, bit of text and anything else that is visible how to display itself.

For example, the logo file on this website is written as follows:

<img src="images/logo.png" class="logo"/>

This piece of code shows the path of the image asset and also the class descriptor that cross-references with the .css file to tell the logo file how to behave.

We can then add an alt image tag to each section of code that relates to an image asset and hide relevant keywords to this tag.

<img src="images/logo.png" class="logo" alt="Office Cleaners Cairns"/>

We then add alt image tags to every image in the website using the targeted keywords and variations.
These are the chosen keywords to cycle through all of the website alt tags:

Office Cleaners Cairns
Cairns Medical Cleaning
Cairns Childcare Cleaning
Cairns Pressure Cleaning Contractors
Cairns Lawn Garden Contractors
Cairns Office Cleaners
Medical Cleaning Cairns
Childcare Cleaning Cairns
Pressure Cleaning Contractors Cairns
Lawn Garden Contractors Cairns
Cairns Office Cleaning
Cairns Cleaning
Cairns Cleaning Contractors
Office Cleaning Cairns
Cleaning Cairns
Cleaning Contractors Cairns

Improving content heavy pages and links to content heavy pages

Every website page now contains the following section of text, with links to dedicated SEO keyword heavy content pages. This new section of text appears at the base of every page and reads as follows:

Cairns Cleaning Contractors are the leading office cleaners Cairns with a dedicated team of cleaning professionals taking care of our corporate clients. We also provide Cairns medical cleaning with many regular clients owning surgeries, dental practices, optometrists, chiropractors and clinics. Our Cairns childcare cleaning services help maintain a healthy and safe environment for kids attending these centres and big or small, we look after many of them in the region. We also provide outdoor cleaning and organising services including Cairns lawn garden contractors where we can take care of all your yard maintenance requirements. As Cairns pressure cleaning contractors, we can also assist with mould cleanups and regular maintenance for the external of buildings.

Creating additional keyword specific, content heavy sub pages

5 new pages have now been added to the website. These new pages are linked to from the baseline paragraphs on each page. The design of these new pages is to be very heavily content focused on the keyword we are targeting. These pages are here for the benefit of Google rather than normal website users.

Adding a new sitemap file

Having an up to date sitemap is important to SEO success as it effectively provides search engine crawlers a road map to your site and content within. We have updated the sitemap.xml file to now reflect the 5 new content pages that have been added to the website structure.

Adding custom error documents

A standard website host will display various unbranded standardised error pages when someone arrives at a part of a website that no longer exists or has been moved, among other reasons. Best SEO practice is to have these error documents customized in appearance and code structure to the rest of the main website.

All of the necessary custom error documents have been structured to work of the same design code as the main website. An example of one of these pages can be seen at the following URL:

https://www.cairnscleaning.com.au/bad_gateway.html

In total there are 14 custom error documents incorporated into the website.

Next steps

With all of the above complete we have now submitted the website through Google Search Console for them to crawl through and find our changes. Within the next few days we should start seeing some improvements and will keep our client informed as we continue to track the upgrades and also move into the SEO maintenance process.

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