New videography project March 2024
- Ison Building
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Our long-term Cairns website design client has asked us to get them onto the YouTube network to explore our suggested advertising formats, but first thing first, they needed to get a video produced. The Allcorp videographer has visited numerous locations to capture footage assets that are used in this project.
We will be placing this completed video alongside their Google Ads when we add--in video marketing on both YouTube and other Google partner video sites. We've been finding such a great bang-for-buck when it comes to advertising on YouTube and when coupled with a professionally designed and brand synchronised Cairns website design, success from this kind of marketing is all but assured.
Our client is in for a bit of a shock when he sees how inexpensive (for now) YouTube advertising costs. Being a builder who also runs Google Ads with us, he's used to paying in excess of $10 or even $20 for some clicks. This will be in stark contrast to his YouTube campaign where a single view on our skippable in-stream ads costs are calculated in cents, not dollars.
We now take care of not only this businesses Cairns website design, but also look after his social media marketing, his Google and YouTube Ads and soon to be his search engine optimisation. The video we produced for Ison Building is also designed to be added to, so as interesting projects arrive, our videographer can capture new content to replace the existing footage in some of the cells that make up this video montage.
Cairns & Townsville's most experienced digital marketing team