As Google Partners we are able to assist clients with Google search engine marketing services as an agency that is recognised as a trusted business partner by Google. This means that we have undergone qualification procedures to maintain a service level which is to the high standards of Google. We have also implemented business practices that are consistent with Google policies meaning we are a trusted source of Google services in the region and have full Google support with all of our client accounts.
The people who work in our Search Engine Marketing (SEM) division are all certified by Google for AdWords. This means that all staff who work with clients on Google 'pay-per-click' campaigns have undergone extensive training with Google and passed exams and tests to be fully literate in correct AdWords procedures.
Google, being the leading search engine in the world, have been providing clients with the ability to advertise their websites on a sponsored advertisement in various Google search results. These sponsored advertisements usually show up at the top of the search results and down the right hand side. They are always marked with the signifier 'Ad' to separate them from the organic results below.
The AdWords listings are on a 'pay-per-click' basis with the website owner or SEM administrator being charged a predetermined fee each time someone clicks on their ad link. The SEM listings that appear highest are bidding the highest maximum bid for that keyword. Once a websites maximum daily budget is exhausted the ad no longer appears until the next daily budget begins.
SEM is a guaranteed way of getting your website into Google searches. As soon as our Google AdWords certified SEM specialists setup the account results begin immediately. SEO is a process that can sometimes take months to get the results and because it is such a competitive market it is sometimes not sufficient to get the desired results in the short term.
SEM also opens up the website to much more analytics and market information with detailed Google reports provided to clients that show total number of times their advertisement has been displayed, the number of times a user has clicked on the advertisement and even tracking the user through the website to see if they click on any call to actions that are planted throughout the site such as completing forms or simply navigating to the website contact page.
When Google is looking at a website and where it will be positioned and favoured in organic search results they obviously look at hundreds of elements of the website. These are the items we look after with all of our SEO clients. One of the main factors that Google likes to see in order to favour an optimised website is traffic volume through the site. If the website has no traffic Google won't like it and won't rank it very well.
We have seen SEO clients who have begun to struggle immediately benefit from a short term SEM campaign. Having one of our Google certified AdWords specialists manage your SEM campaign will effectively guarantee lots and lots of additional traffic through your website. This in turn assists by increasing search engine favour of the organic website listing.
All of these projects have been managed from start to finish by our local team. At Allcorp we are the local choice for professional website design.
At Allcorp we can help with a vibrant custom designed website that has been specifically created to suit your business image and appeal to your target audience
A fully qualified Allcorp representative can visit with you at your place of business to discuss your options. Find all of our contact information here.
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The Allcorp copywriter will discuss the website content with the client and submit an initial proof of this copy for approval. The copy that is written will be structured in a way which is agreeable with the client demographic and also contains important selling messages.