As Google Partners we are able to assist clients with Google search engine marketing services as an agency that is recognised as a trusted business partner by Google. This means that we have undergone qualification procedures to maintain a service level which is to the high standards of Google. We have also implemented business practices that are consistent with Google policies meaning we are a trusted source of Google services in the region and have full Google support with all of our client accounts.
The people who work in our Search Engine Marketing (SEM) division are all certified by Google for AdWords. This means that all staff who work with clients on Google 'pay-per-click' campaigns have undergone extensive training with Google and passed exams and tests to be fully literate in correct AdWords procedures.
Google, being the leading search engine in the world, have been providing clients with the ability to advertise their websites on a sponsored advertisement in various Google search results. These sponsored advertisements usually show up at the top of the search results and down the right hand side. They are always marked with the signifier 'Ad' to separate them from the organic results below.
The AdWords listings are on a 'pay-per-click' basis with the website owner or SEM administrator being charged a predetermined fee each time someone clicks on their ad link. The SEM listings that appear highest are bidding the highest maximum bid for that keyword. Once a websites maximum daily budget is exhausted the ad no longer appears until the next daily budget begins.
SEM is a guaranteed way of getting your website into Google searches. As soon as our Google AdWords certified SEM specialists setup the account results begin immediately. SEO is a process that can sometimes take months to get the results and because it is such a competitive market it is sometimes not sufficient to get the desired results in the short term.
SEM also opens up the website to much more analytics and market information with detailed Google reports provided to clients that show total number of times their advertisement has been displayed, the number of times a user has clicked on the advertisement and even tracking the user through the website to see if they click on any call to actions that are planted throughout the site such as completing forms or simply navigating to the website contact page.
When Google is looking at a website and where it will be positioned and favoured in organic search results they obviously look at hundreds of elements of the website. These are the items we look after with all of our SEO clients. One of the main factors that Google likes to see in order to favour an optimised website is traffic volume through the site. If the website has no traffic Google won't like it and won't rank it very well.
We have seen SEO clients who have begun to struggle immediately benefit from a short term SEM campaign. Having one of our Google certified AdWords specialists manage your SEM campaign will effectively guarantee lots and lots of additional traffic through your website. This in turn assists by increasing search engine favour of the organic website listing.
Allcorp recommends all clients who are wanting to get the best favour with Google searches do a balanced mix of both SEO and SEM with our Google AdWords certified personnel managing the account properly and efficiently.
Not only will this give your website the entire suite of advantages available it will also bring the maximum number of users to your website. Research has shown that there are different types of search engine users and there is often a rule that certain types of people will always ignore sponsored SEM listings and other types of consumers only take note of the SEM results. By only optimising your websites chances to be seen by one group of these consumers doesn't give your website the ultimate chance to draw in the maximum number of potential customers.
Looking at the realities of differing search engine user preference and the plain fact that having both SEO and SEM will ensure your website takes up at least twice as much space on most front page Google searches can only result in the highest possible ROI.
If you want to discuss your website requirements just click the Let's Talk button below and complete a short form which will notify one of our website experts in your area to contact you. Allcorp has website representatives in Cairns, Townsville and Hervey Bay and we'll come to you at a time that best suits for a completely obligation free meeting.