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01.12.11
Any marketing should contain professional copy writing to best target the correct demographic with appropriate selling messages

Allcorp Advertising has always pressed the need for clients to embrace our professional copy writing services and for the last 12 years we have proven that a successful website is always combined with appropriate content. Obviously there are other areas that make a website hold the required ammunition to successfully turn a browser into a customer, such as photography and professional marketing driven design. Along with the site content these areas work in harmony to produce the desired outcome.

The copy writing services Allcorp provides is much more involved than just writing about what services or products are on offer from our client's business. We strive to include selling messages and frequent call-to-action by lines in order to attract your potential customer's interest in the best way possible.

Our copy writing process begins with an interview between the author and client in order to get the basic groundwork covered and notes are prepared. These notes are then expanded upon and intricately worded correctly to meet the effective and proven requirements that we have realised from our years of experience in the field of marketing.

This is yet another way that Allcorp differs from the other web developers operating in the area as we are the only business of our type who offer all of the vital services required to make your website work properly.

When all is said and done the job of your website is to be your salesperson while you aren't there. Allcorp give your website the best possible chance of having a successful selling record by the copy writing and other important services that only we can provide.

Talk to us today about how our copy writing services can help you make your website more powerful.

01.11.11 Professional photography is essential to any website

As North Queensland's largest web development company and with more years experience in internet marketing than any other local business in Townsville & Cairns, we know how much of a difference to a websites success professional photography makes.

Some web developers choose to compose a website from what is called library artwork. This involves the developer browsing through a series of stock, royalty free images and purchasing images on behalf of their client. You will commonly notice this when a website is seen for a business in, let's say Ingham, with images of the Sydney Opera House and Golden Gate Bridge in the background. A North Queensland business who display Autumn leaves on their website is another of our favourites!

The other option which other web developers may decide to take is to have the photography taken without a professional photographer. Websites are a visual medium and they are mostly made up of photography. Having amateur photography throughout a website will only convey a message to viewers that they are browsing a company that likes to cut corners or perhaps isn't as professional as they seem.

The reality is that it is easy to tell whether photography has been performed by an amateur or a professional.

At Allcorp Advertising we are the only web development company in North Queensland that has our own in house professional commercial photographer available to arrange photo shoots anywhere in North Queensland. Our photo shoots generally feature the involvement of company staff along with the implementation of 'rent-a-crowd' to appear in the shoot as pretend customers. Showing a lively and personable atmosphere of any workplace will go a long way to ensuring the overall success of the website.

03.10.11 Boost your website traffic with our Search Engine Optimisation

While most websites receive a fair search engine ranking based on content alone it is sometimes the case that more is needed to boost the rankings.

We have developed an effective optimisation process that has significantly proven itself advantageous to search engine rankings and we can perform the process on any website. Results from this process are usually seen within 2 weeks and we have seen stable results for over 12 months before additional optimising is required.

The cost of our search engine optimisation service is only $249.00 and is a one off fee.

Even better results with Guaranteed Search Engine Page 1 Results

It is possible that your website may require additional assistance to achieve page one results in search engines. If this is the case we would recommend that clients take advantage of our Guaranteed Page 1 service that will cost more initially but does come with a page one guarantee.

There is a lot more work that goes into this upper level search engine submission service but it does offer a much stronger footprint into the rankings you require.

Due to the complexities of our guaranteed page 1 results services we can only offer a price on a site by site basis as everyone's needs are different.

Contact us today to discuss your options and we can generate a quotation on your behalf.

15.08.11 Allcorp Mailer Launched

Now with over 500 clients we understand the need to provide our clients with as efficient a communication method as possible and with this in mind we have launched the Allcorp Mailer. Consisting of a database of over 1000 email addresses our mailer can get important information to our clients quickly and will better help us to communicate dates of important server updates and any other news and events that our clients should be aware of.

In the coming months we plan to regularly send updates to our clients via this mailer and look forward to continuing with a high level of communication and service that we pride ourselves on offering.

02.04.11 Half price rebuilds for May 2011!

Do you have a website that is currently showing poor support from the developer and not functioning correctly? Are there errors occurring through your website that is due to the website development or backend program no longer being supported by the manufacturer? Does your website currently work across all browsers and operating systems including smart phones?

If your website is affected by any of these occurrences talk to us today about rebuilding your website from the ground up at half our usual price. Not only will your new site look better but it will also function seamlessly due to our commitment to the development of reliable programming and not cutting corners.

We also guarantee the future proofing of our sites meaning clients won't have to worry about rebuilding their websites any time in the near future.

01.03.11 The pitfalls of some Content Management Systems (CMS)

Some of our recently inherited clients had websites that were developed by an overly complicated and problem prone CMS platform that resulted in many errors for the site owners who still had no idea how to use the program in the first place. It seems that this defeats the purpose of a CMS website when the site owner needs an IT degree to make updates to their site.

This is a common problem perpetrated by some web development businesses who seem to think that the easiest way for a client to update their website is obviously the most complicated way possible. In reality, and after discussions with many of these clients, what they really want is an EASY TO USE content management system.

The CMS program that many of these sites were using was so overly complicated that it was very prone to errors causing much frustration to the site owners and with no support from the manufacturer of the software it was impossible to efficiently remedy the situation.

So as to serve as a warning to people considering using a CMS program on their site it is imperative that you ask to see a working demonstration of the CMS product before accepting the web developers word that it is easy to use.

At Allcorp we have developed our own CMS platform that is as easy to use as a Word Document. Is quicker than many of the other needlessly complex offers available and is thoroughly more reliable. What's more, our clients who have opted for this package benefit on having local support from our studios rather than a call centre in Germany.

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Would you like to have an obligation free discussion with one of our website experts?

If you want to discuss your website requirements just click the Let's Talk button below and complete a short form which will notify one of our website experts in your area to contact you. Allcorp has website representatives in Cairns, Townsville and Hervey Bay and we'll come to you at a time that best suits for a completely obligation free meeting.

LetsTalk
Cairns website design
Phone: (07) 4078 6522
cairns@allcorp.net.au
Townsville website design
Phone: (07) 4792 2414
townsville@allcorp.net.au
Hervey Bay website design
Phone: (07) 4172 5055
herveybay@allcorp.net.au

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