Adrienne is a very experienced media account manager who came to Allcorp from a successful career with News Corp. Being one of the high achievers in the print media world her talents will go a long way to ensuring our clients get the most out of the new digital media we provide.
Adrienne will manage our existing client portfolios as well as handling all new client liaison. Working from our Cairns office alongside our existing account manager, Scott Godfrey, the account managers at Allcorp provide a valuable service to clients who are utilising our website design and Google marketing services by acting as a conduit between the production team and the customer. Allcorp are the only company of our type in the region who adopt this approach.
Over the coming weeks Adrienne will be making contact with all of the clients in her portfolio and we are sure that her expertise and professionalism in the media industry will further assist our clients, both old and new, to attain the best ROI on their marketing and advertising investments.
Being an expert in Google marketing and having undergone an extensive training schedule with Allcorp in website media, Adrienne is highly capable with managing your business’s online marketing and assisting your business in getting exceptional results.
In the news today it reported how Gerry Harvey (Of Harvey Norman fame) was in the media spotlight showing how he isn't afraid of the potential damage the arrival of Amazon will spell for the retail markets in Australia. It is obviously a media campaign that is stirred by the PR company of the retail behemoth that is Harvey Norman, however there were some very interesting points made in the article by Melbourne Business School Adjunct Professor Mark Ritson.
In the article he said “All of the big retailers have strategy teams that have been working for many months on how they will respond to Amazon. Instead of trying to beat the company at its own game, Australian retailers needed to differentiate themselves through their product ranges, merchandising, service and loyalty programs."
In the same article there was a quote from Dan Rabie (The chief operating officer at cloud-based accountancy software firm Reckon) who said "For Australia’s retail industry to survive Amazon’s arrival, small businesses must learn to become more tech savvy."
The message in the article was that business needs to be proactive to change rather than waiting for it to occur and being reactive to it.
When we look back on our own dealings with clients in 2016 we saw firsthand how the clients who were proactive to the coming changes that we notified everyone of (such as Google expectations changes the way websites are made for use on mobile devices and the burgeoning advances toward websites that will work across UHD devices, to name a few) did benefit from being early adopters of what was on the horizon and experienced greater efficiency of their online marketing as a result.
While the article quoted is mainly about super-corporations being attacked by mega-corporations like Amazon, the message is still the same for all of our small/medium business clients here in Queensland. Like the big boys, being proactive as to how the world in which we do business is changing will yield the ultimate benefits.
We recently heard of a business in the area who are operating under the illusion that they are a local website design and Google marketing business who subcontract all of their work to an Indian business. We heard about this after dealing with one of their ex-clients who came to us for assistance after experiencing a lot of problems with their service and product.
The problems they experienced ranged from the obvious issues of the language barrier, with many spelling and grammar errors in the finished website, to the problems they had getting any follow up edits made to the finished site.
The reality was that the person they were dealing with really had nothing to do with the production of the website. All they did was provide a sales service and then email everything over to an Indian business who put everything together for them.
It is important that if you are approached by a business who is offering you any Google marketing or website related services that you ask the salesperson where their production is sourced. If they say that it is overseas then you are better off avoiding dealing with them. What will invariably happen is that the source of their production, in this case a person in India, will eventually move on to something else. When this person is no longer contracting to the salesperson who sold you the website you will no longer be able to make changes to the site because the person who was doing this is thousands of kilometres away and doesn't want to cooperate.
The salesperson who sold you the website is of no use because they don't know what they're doing and can't help you either - If they could why would they be subcontracting the work to another country in the first place?
At Allcorp we are one of the few website design and Google marketing businesses in the region who produce all of our work in house. Everything is done locally and the staff you deal with are all local as well. We are also the most experienced and have a 17 year track record of providing reliable service to our clients. This means your investment is safe and will always be looked after by our local team.
If you want to discuss your website requirements just click the Let's Talk button below and complete a short form which will notify one of our website experts in your area to contact you. Allcorp has website representatives in Cairns, Townsville and Hervey Bay and we'll come to you at a time that best suits for a completely obligation free meeting.