New website launched November 2023
- C&B Designs, Townsville
www.cbdesigns.com.au
On top of the completion of their Allcorp videography project earlier in the month comes the brand new Townsville website design for our long term clients at C&B Designs. We had always intended for this whole campaign to be centralised to their new video project as we will be driving traffic to their website by use of the video on the YouTube network.
Once we attract a potential customer from the Townsville region from a YouTube video advertisement placement on their television, computer or mobile phone, we want to show marketing consistency. The one thing we do know if that someone who arrives on our clients website from this campaign will have done so from seeing their video advertisement placement on YouTube. Now, when they arrive at the new website, they will see the same video element is used as a central part of the Townsville website design.
This in turn forms the basis for trust touchpoints. The more of these we can establish with a potential client is how we can generate trust.
This client has maintained a very healthy Google Ads marketing budget with us for the last 8 years and, in order to really test the potential of the YouTube network with an Allcorp produced video advertisement, we're going to pause the Google Ads and run YouTube Ads at the same budget.
This will give a great cross reference of where the best value is for this clients advertising needs. Not only with the analytics we can provide from GA4 and the Google Ads portal but also by call and enquiry volume. Our client maintains that they are extremely busy with what we've been doing for them in the past with Google Ads and they iterated that they would know if things changed.
Cairns & Townsville's most experienced digital marketing team