New website launched March 2023
- Andrew's Custom Cabinets, Townsville
This is a brand new Allcorp client who we met at the Townsville HIA Awards last year where they were seemingly winning every award in their category. We discussed with them the prospects of further developing the marketing of their business. Before we came along the business was lacking branding, consistency and they didn't even have a Townsville website design presence. So they really needed our help.
We started the process by performing an Allcorp Branding Package which is designed to establish the identity of the business in terms of logo style and colour pallet. With this now established we could then get right in and start collecting the assets required for their Townsville website design. This meant our copy writer and commercial photographer were very busy organising a photo shoot, interviewing the client and preparing advertising and marketing based content for their Townsville website design.
These assets were then used for their Townsville website design. The site is coded in html5 and css3 so it is a very clean and low file size site. This means that it is faster to load than the CMS style websites and also gives a better chance of being favourably picked up in organic Google search.
As a company that is a HIA Member, we really wanted to showcase this aspect of their business and the awards and achievements they have attained. We also wanted to show off their work which is done across 7 gallery pages which provide a description of their project and an image gallery. This is now an area of their Townsville website design that we can build on over time as they complete new projects.
A Google Ads marketing campaign is also established which we're treating like a tap and only turning on when they need the work. This way they don't need to waste any money on advertising to people who they can't service for months in advance and allows them to control their intake of work a bit more efficiently.
Ash and Michelle Moseley
Cairns & Townsville's most experienced digital marketing team