Our new client at Easylift had their brand new Cairns website design published earlier in the month and we've now setup their Google Ads marketing campaign to drive traffic to the website. In particular, we'll be measuring conversions with a tag placed on their lead generation form to track user interaction with the website.

Easylift are a great family run business who have been established since 1984 and operate in Cairns, Townsville and Rockhampton. We have setup a completely new Google Ads campaign through our Google Partners portal rather than take control of their previous campaign as we wanted to show them the results that dealing with the original Google Partner in the region could bring.

This is a great way to show firsthand that not all Google Ads providers are equal and dealing with the most experienced Google Partner in Queensland means that there are some tricks we've learned along the way that we can apply to really help our client.

We're targeting Google Search users in Cairns, Townsville and Rockhampton with a healthy budget split across all locations and with our meticulous reporting we'll be able to show them some engaging data on website interaction. We'll be measuring conversions and conversion value to apply an overall monetary worth of all clicks that deplete their budget. This enables us to show real and relevant data that surmises how much of a return they receive on their investment.

We can further track our audience through enhanced GA4 analytics which we can extrapolate to give our client insights that no other marketing medium can provide.

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