Gone are the days when the old forms of advertising such as print media (Phone books, flyers, newspapers etc.) were the medium of choice for people searching for businesses.
These days everyone has become used to the website search engine as a way of finding business and making buying decisions.
With the internet now streaming into our everyday lives 24/7 where we can't even go to the shop for a cup of coffee without taking our smartphones or tablets along for the ride we are becoming more and more accustomed to expecting the internet to be available all of the time.
This means that with this expectation when we want to find a business we are using the internet medium.
Why reach for a cumbersome phone book to find the contact information of your nearest motor mechanic when it's easier, faster and more convenient to just Google 'Townsville Mechanic' or 'Cairns Auto Repairs'?
We are all realising this has become the norm and is only going to become more so.
Maybe 20 years ago, maybe only 15 years ago, we could all rely on the fact that our potential customers were using their phone books to find businesses but now it is a quickly changing story. This is especially made evident in the fact that the publishers of the Yellow Pages books seem to be having trouble selling the pages and even after resorting to slimming down the dimensions of the book (and still charging the same if not more for a half page ad). Even with their smaller book it is full of grey filler lines on almost every page and many house ads to fill up unsold space. Even the people producing it seem to have lost interest.
If we think about what our part of the world will be like in as short a time as 3 years can any of us still see big yellow phone directories on every desk? At Allcorp we haven't had the phone book in our offices for 10 years and when asked we weren't surprised to find our staff don't have it in their homes either.
So what about the businesses that aren't found when people search for 'Townsville Mechanic' or 'Cairns Auto Repairs', or anything else for that matter? Wouldn't this be just like a business who didn't have their contact details in the yellow paged phone book 15 years ago? Not found?
It is important for all businesses to embrace this as the expected way of advertising simply because it is the consumers' expected way of finding business. The good news is that taking the hypothetical but scarily realistic $8,000.00 phone book advertisement spend we can divide that number by 4 or even 5 and reach the market in a much more effective and targeted way.
If you've been thinking about how much money your business has been throwing away every year on an old fashioned and dying advertising medium talk to us about how our website design, social media marketing and search engine optimisation services can get your business greater exposure for less money than any of the old fashioned advertising trends. It is already a decision that consumers have made and the clever business strategy would naturally meet their market.
The standard SEO package with Allcorp is contractually bound so that our client doesn't pay the full price quoted until we have achieved the results we outlined in the agreement. This means that if we can't get clients the results they don't have to pay their final bill.
This, accompanied by the targeted tracking of searches performed by Google and other search engine users, has resulted in many success stories and businesses who have embraced the age and realised the importance of internet marketing as the most formidable resource available to any business today.
Before we begin any new SEO we gather real time data from Google and other search engines to see what people are actually searching for that has a relationship with the business we are working with.
There's no point focusing the energy of the website on a particular keyword or key phrase that no one ever searches for. It is also important to keep in mind that no one really searches for things just for fun. A person who searches for 'Builders Cairns' or 'Townsville Homes' is usually interested in what they are searching for.
So what we effectively have achieved by performing a targeted marketing exercise to capture the interest of these people is found the most exclusive pool of possible clients and marketed to them directly.
This reduces the amount of advertising waste that is so prevalent in other forms of advertising such as phone books, television, radio and print advertising where the overall cost carries a lot of waste when adding the number of people who see the advertisement who have little or no interest in the company's service or product.
Once we have achieved the SEO results we have a maintenance package from as little as $660.00 per year that will ensure the keyword results are retained.
Compare this cost to the other types of marketing your business does every year and see how economical successful advertising has become.
If you would like case studies of successful SEO projects or if you would like more information on how to cut down your advertising waste and successfully market your business contact us today. We are the leaders in Townsville and Cairns for website development and marketing and can help save your business thousands of dollars in advertising waste and get a better market exposure.
Ash and Michelle Moseley
All of these projects have been managed from start to finish by our local team. At Allcorp we are the local choice for professional website design.