New Cairns Google Ads campaign published September 2025
- Tropic Coast Homes, Mareeba
www.tropiccoasthomes.com.au
We assisted Tropic Coast Homes with their website design back in April this year and the client reached out to us to get some advice on how to get more traffic to their new online presence. There are several digital marketing products that we provide, namely, Search Engine Optimisation (SEO), Social Media Marketing, YouTube Advertising and Google Ads.
Our advice to the client was to pursue Google Ads and the reasoning behind this was that the cost of these clicks in Google for the Atherton Tablelands and Mareeba regions are not as expensive as they are in Cairns. If this were a builder in Cairns, and they didn't have the biggest budget to play with, we'd generally steer them away from Google Ads in Cairns due to the cost.
The cost we pay for our Google Ads clients clicks are determined by the demand for them and the number of people bidding on them. In Cairns, we have a lot of volume builders with very big budgets who dominate Google Search. We know this because we manage a lot of the builders Google Ads in North Queensland.
By precisely controlling the geographic regions we display our Google Ads for this client and eliminating the Cairns region altogether, we're able to make their budget stretch much further with the lower bids being placed on Google Ads clicks.
To put it into perspective, if we ran the same campaign for this client in Cairns only, we'd be getting 60% less clicks for the same budget. This means we can make our clients monthly budget stretch much further and reach more people.
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