New Cairns Google Ads campaign published November 2025
- Sun Insulation, Cairns
www.suninsulationqld.com.au
For over 5 years, Allcorp have been taking care of the digital marketing needs of Sun Insulation. We started by launching their first Cairns website design to the world back in 2020. With their new Cairns website design being fully custom-coded from the ground up, it had the best chance of climbing up the Google Search rankings without the need to do any extra SEO work or marketing.
Fast-forward to 2025 and the situation has changed with more and more competitors getting involved. Their new competitors are based both locally and nationally and, with bigger budgets to optimise their own website, often pick off the smaller guys as they then take out top positions in Google Search.
The client called and enquired about what can be done to improve the volume of enquiries they receive through their Cairns website design. The way to improve this is to improve the amount of qualified website traffic. More visitors equals more enquiries every time.
But don't be fooled into thinking that any extra traffic and visitors will achieve this result. We need visitors who match our preferred client demographic and visitors in the right service area. Some agencies have been known to distort traffic increases by farming websites out to traffic click farms. This is a sneaky way to tell their clients that the marketing or SEO is working because the traffic has increased. In reality, agencies who perform SEO this way are lying to their clients and not generating any extra real interest for the client business. When all of your extra clicks are coming from a warehouse in the Philippines.
What we recommended our Cairns website design client do to achieve more enquiries is to run a Google Ads campaign. And that's where we come in as the preferred Google Partner in the entire North Queensland region.
By establishing their Cairns Google Ads through our Google Partners portal we are given more valuable insights into what keywords to use and how best to filter our audience to eliminate waste. The Google Ads campaign we are running for our client is expected to generate close to 500 clicks per month. While this may not sound like many, these are 500 extra people we're sending to our clients' website that are of an age group that can actually afford his products, live in the local service area and also have expressed a past Google Search interest in the products and services our client provides.
Cairns & Townsville's most experienced digital marketing team
