New Cairns Google Ads campaign published August 2026
- Finer Details Cleaning Services
www.finerdetailscleaning.com.au
With the new Cairns website design for Finer Details Cleaning Services going live last week, we've already completed the next step of our project with this client by configuring their Google Ads campaign. With the booking form on their new website now ready to start taking appointments, our Google Ads campaign for this business is aimed at driving traffic to the new Cairns website design and funnelling users through their custom developed booking form.
With the new Cairns website design only going live last Friday, and without any Google Ads running over the weekend, the client advises that they already received several bookings through the new website. This goes to show the power of a well designed and structured website as the same form appeared on their last website design, but didn't generate any enquiries at all.
Once their Google Ads commence, we're expecting to see more than 300 clicks to their new Cairns website design each month. These will be clicks based on keywords that we've selected based on current traffic data from Google.
The other main form of marketing we favour is YouTube advertising which is very different from marketing a Cairns website design through the Google Ads platform. Where a similar budget YouTube campaign would produce views in the tens of thousands each month, the Google Ads platform reaches a much more targeted audience who is more qualified as a potential client.
When we advertise a business through Google Ads, we're advertising to a group of people in the region that have expressed an interest in employing a cleaner. They do this when they ask Google for a 'Cleaning Company Near Me' or similar. When a business is marketed on the other Google product, YouTube, we're performing a brand-awareness campaign. This type of marketing is where we broadcast our advertising to as many local people as we can, regardless of their interest in looking for a cleaning company.
Both these forms of marketing are excellent and have been proven to produce results. We've chosen the Google Ads campaign for our client this time because the aim of getting their new Cairns website design up and running was to get immediate enquiries. And with the new website already proving it is superior to their old template website by already procuring several leads over just a few days, we're confident that when our Google Ads traffic starts streaming in, the enquiries will increase.
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