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Cairns Google Ads - Cairns City Transfers
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New Cairns Google Ads campaign published April 2023 - Cairns City Transfers

With the Cairns City Transfers new website completed last month and the custom developed online booking formwork also completed and tested, it's time to start shouting about things. And the best way to shout about things and let potential customers know you're open for business is with a professional Google Ads campaign run by Allcorp.

This new campaign has been set to target the geographic location of Cairns up to Port Douglas and out west to the Atherton Tablelands. We've also targeted people who are from other parts of the world but who have expressed interest in the region.

Obviously, many of the people we want to get this website in front of are traveling to Cairns, so limiting the ads to only run to people int he Cairns area would negate a lot of high probability clicks. We can use the AI learning of Google Ads to determine if a Google user has expressed interest in traveling to the Cairns or Port Douglas region and then ensure these users serve the ads when searching for keywords relevant to the business.

We have also pre-loaded a negative keywords list. This is purely from our own experience running these campaigns for this type of business. We know for example, that great and wonderful AI that we only just applauded also gets things very wrong sometimes. With a campaign like this, before long, we'll be seeing clicks come through for topics like car sales, car rentals and taxis. So we've come up with a huge list of related words to add as negative keywords so we can cut down on waste.

With the Google Ads now running, we can gauge the results based ont he volume of booking requests that come through their website form. We've also embedded some tracking into our custom developed website booking form to add further metrics to the data we can process and share with our client each month.


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