We finalised the excellent Dati Electrical Cairns website design project back in March and have now moved onto the next stage of this campaign’s development with the launch of their Google Ads marketing schedule. Using our skillset as the most experienced Cairns Google Ads providers in the region, we have established a Google Search marketing platform framework that is heavily targeted towards the most desirable customer.

When we first started working with Dati Electrical on their Cairns website design, we were given the brief that the client already has lots of big jobs regularly from their mainstream building clients, but they were looking to collect some little jobs in between these bigger projects. The type of work they were looking for to fulfill this goal was split system air conditioner installation, installation of fans, lights and light switches and other small electrical jobs.

It was clear that where we needed to fish for this type of client is in Google Search with some rules in place to improve the ads dynamics and expense. For example, as the original Google Partner in Cairns, we've worked on thousands of Google Ads campaigns and have a very precise idea on what pitfalls some industries experience that can be predetermined and solved from the very beginning.

An example of this is that the very un-clever Google AI that likes to try and take over Google Ads accounts will eventually start sliding in keywords that we don't want, aren't relevant and are expensive. The keyword 'Electrician Jobs' or 'Electrician Apprentice' are both useless to an advertising campaign for our client and also will cost more than $10 per click.

We can control the Google AI machine learning and override it completely so as not to allow it to make automated suggestions on one of Allcorp's Google Ads accounts, even better, we preconceive a negative keyword list prior to launching a new client Cairns Google Ads campaign. This negative keyword list contains keywords and phrases that we never want to bring up our clients Google Ads. It's this efficiency in managing our clients Cairns Google Ads which makes us the preferred choice for any business looking to better market themselves on Google Search. If you're running your Google Ads campaign through one of the local agencies, we can guarantee you are wasting a lot of money on unworthy clicks.

Get in contact with us to discuss this more. We can use our superior understanding of the Google Ads environment to help your business streamline this important part of your marketing.

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