Our client at Tropic Coast Homes had us design their custom-coded website earlier this year. We also setup their Google Ads campaign shortly after the website went live and the client has been enjoying a steady stream of enquiries about their services since. With the understanding that the more exposure we can get a website in Google search, the more clicks the website will receive, which in-turn, equates to more enquiries.

We discussed the possibility for adding a bigger footprint into Google search results by way of our advanced SEO (Search Engine Optimisation) services which have proven to be very successful after years and years of honing our SEO skillset. The realm of SEO is a strange one as there are no official courses someone can do to learn how to do it. Google certainly don’t share all of their secrets about what makes a website rank well and the only way to learn SEO properly is through experience.

When we first did our research as to where the new website ranked, we found that they already ranked first place organically for searches for Mareeba Builder and Builders Mareeba. To have this sort of success without doing any SEO legitimises what we’ve been saying all along, a custom-coded website design will outrank the standard templated WordPress or Shopify websites.

Looking further into where our clients website ranked in Google search showed some areas where it wasn’t ranking very well, particularly to do with keywords relating to Atherton searches. Atherton is an area that our client does service and having them rank at the top of Google search for terms like Atherton House & Land Packages and Atherton Builder would definitely be beneficial.

So, armed with our list of keywords to target we set about optimising the website. By utilising our proven methods of performing SEO on custom-coded website designs we’ll be excited to see the rankings of our targeted keywords climb as early as next week.

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