McLeod's Painting rely on Allcorp to market their business. Whether by the three websites we look after for their separate divisions, their SEO and Google Ads. These services provided enough exposure to get them enough leads and projects, but the company has recently expanded to southern cities in Queensland and wanted to increase interest from not only Cairns, but also Townsville.

The particular service our client wanted to gain more Townsville customers for was their Epoxy Coatings division.

We advised them that the best way to get rapid saturation in the Townsville market would be to produce a video advertisement centred around their epoxy coatings services, and then play this on YouTube for a Townsville audience, with other targeting filters in place.

The first step of this process was to produce their video content and our video team have delivered this 30 second commercial. We've used our voiceover supplier to read our script and created some special scenes to promote their online colour configurator. We want traffic to visit their website and, ultimately, use their lead-generation form to make bookings for quotes in the Townsville region.

We find that with this kind of marketing that if you offer your audience something for free, such as the ability to use their custom developed online colour configurator, increases conversions of video views into website visits. Once we get the YouTube campaign setup we'll be able to measure the success with our analytics and increases in both website traffic and enquiries from the Townsville region.

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