New videography project, August
- Edmonton Veterinary Clinic
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We've been working with Edmonton Veterinary Clinic on a number of projects this month and, on top of their fully custom-coded Cairns website design, we've also assisted them to produce photography and, with this new video production, videography services.
This advertisement was shot by our in-house videographer over a couple of days and we've used all the latest equipment to capture their business from the air, ground and even at pet-eye-level. This video is to be used as a central design asset on their new custom coded website design and also as an advertising placement on the YouTube network.
The marketing idea behind this is to develop multiple touchpoints with a potential customer in one go. This is achieved by engaging interest from the placement of the video in front of YouTube users in the Cairns region, and, when the potential customer clicks on their YouTube ad, they are taken to the client website where the same video is playing in the background. This in turn helps develop trust between the potential customer and our client as they are already familiar with their business when they arrive at the website.
We can also use footage we have attained from our video shoot to produce short-form video content in multiple files for use in social media channels. Having a business marketed and portrayed in a consistent standard will ensure they are getting the most out of their advertising and also achieving the most efficient use of their budget by not wasting money on the free-to-air television networks.
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