New videography project September 2023
- Cairns Cosmetic Clinic & MiraDry
We were commissioned by our long term client at Cairns Cosmetic Clinic alongside MiraDry to produce a promotional video for the MiraDry product from Cairns Cosmetic Clinic. MiraDry is a sweat gland eliminating medical procedure that eliminates underarm sweat.
We were also tasked with designing the brand new Cairns Cosmetic Clinic & MiraDry website under the name of No Sweat FNQ and No Sweat NT, with Darwin and Cairns being the target locations to find our customers for this procedure. The video is also integral to the website.
Perfectly timed for the upcoming hot and humid weather in these regions, we're going to be promoting the website by use of placements of their new video across the YouTube network. We're running two campaigns side by side for each city so we can build individual geographic-centric metrics of data. This will help us fine tune the campaigns to have the right budget allocation to achieve sufficient conversions from both Darwin & Cairns.
We had to get the video shoot underway first because we're using the video sequence as a central design feature of their new Cairns website design project that's coming together as we speak. From here, clients we bring to the website will be able to make online appointments using the HotDoc booking engine.
Because we've used the video sequence as the central design element of the Cairns website design project, when a potential client is watching YouTube and sees the advertisement and chooses to click to follow the link to the website, they will immediately be greeted with the same video element that brought them here in the first place. This in turn provides a second touchpoint in a single action and helps cement trust in our client. The more trust we can establish to the brand helps push the potential client to a spending pattern.
Ash and Michelle Moseley
Cairns & Townsville's most experienced digital marketing team