New website design, November
- Waterfront Terraces
www.waterfrontterraces.com.au
For more than 9 years we've been helping Waterfront Terraces keep their accommodation booked by providing them with our Cairns website design and Search Engine Optimisation (SEO) services. 9 years is a long time for a website to live, and while we were still doing our SEO maintenance on their aging website, we did advise that it was getting more difficult to do as the code structure that the original website was built on was getting left behind.
When it comes to custom-coded Cairns website design services, we're always evolving our code to keep up with technology and also best practice. So, a Cairns website design we do today will look very different both behind the scenes at the code-level and also on the front-end where users experience the website. For SEO, the more important part of is the former, with the website code being the main thing that is evaluated by Google Crawlers when they visit the website.
When the Google Crawler visits a website that has clean, structured code with the right amount of keyword saturation hidden within, the site gets a better score and therefore, a better ranking. The worst thing you could do is have an amateur WordPress template website where more than 80% of the code that the Google Crawlers are reading has nothing to do with the website and, importantly, the keywords we want the Cairns website design to find success in Google Search.
With this brand new, custom-coded Cairns website design for Waterfront Terraces, we've carefully transferred the code-level and front facing page level keyword content to make sure that when the Google Crawler next visits the Cairns website design, what it sees will be the same content, but restructured into more modern code and technology, thus successfully retaining the SEO work that was previously performed.
On top of all of the behind the scenes coding to maintain this website's high page rank, our photographer arranged a new photoshoot to capture some more up-to-date imagery and our copywriter spruced up the content to better reflect the business in 2025.
Cairns & Townsville's most experienced digital marketing team
