This is our newest Cairns website design client who has just started their new business venture and what an exciting concept it is. This definitely wasn't a boring one to do! As they are a brand new business, they had no branding, logo design or even a name. So a lot had to be done to get this Cairns website design off the ground.

Allcorp provided our commercial photography services and also our copywriting services to establish wording and image assets for our website designer to incorporate into the project. We arranged a photoshoot at one of the local Cairns parks and invited some of the business owners colleagues families down to be our jumping props.

The website designer had one simple brief of make it fun and colourful, which has been achieved by use of colour as well as cartoon assets to appeal to a younger audience. This Cairns website design has to be fun, so we really wanted it to pop from the outset.

Obviously, we've arranged all of the assets used in the desktop website version into a mobile and tablet version and all assets can support 4K displays. When it comes to transparent image assets we always use .png files but we compress them to an 8k paletted file version for optimised Cairns website design load time.

Now that we have the new Cairns website design approved and online we can move into the next tiers of this project. Firstly. we're going to get their Google Ads campaign ready to go. This will be essential in achieving immediate bookings as long as it is setup properly. As with all of our campaigns, we'll ensure we use the latest Google trends and also rely heavily on our experience with advertising on the Google Ads platform.

While we're getting the advertising and marketing ready, our website developers will be working on the custom coded Content Management System (CMS) that is being designed to the exact client specifications. We build all of our website development projects off 100% custom coding. This gives us a lot more freedom to do excatly what we want and also provides heightened security over the cheaper WordPress plugin style add-ons that the inexperienced website maker would normally use.

We expect to be beta testing our new development component of Cairns Castles & Entertainment in the coming days, but as a brief, the system needs to have a perpetual calendar built in to avoid double bookings, it needs a secure payment gateway and functionality that allows our client to make changes to pricing and availability when needed.This also needs to stand alone and process bookings, payments, optional add-ons, delivery destinations and times without relying on human input.

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