New website design July
- Tuxworth & Woods, Cairns
www.tuxworthwoods.com.au
We've been taking care of the marketing needs of Tuxworth & Woods for more than 10 years. To put that into perspective, most of our colleagues’ businesses who are in the Cairns website design industry today, didn't exist when we first started working with Tuxworth & Woods.
This client is one of our favourite businesses to work with as, like us, they are a locally owned family business. This new website direction expands on the previous Cairns website design by delving into more details about the team members behind the operation. Our copywriter sat down with the key management personnel and wrote new content for the biographies. The overall content of the Cairns website design was also improved and edited to ensure it is keeping up with best SEO practices.
With Tuxworth & Woods being an early adopter of Google Ads marketing when we first brought the concept to them way back in 2015 as the first Google Partner in the region, they have seen both excellent results and also benefitted from not having to pay the extreme costs associated with Google Ads today. As we have seen so many times from other long term Google Ads clients, if you get in early, for some reason, the prices don't seem to inflate. For example, the cost per click we are seeing for the almost 10 year old Google Ads campaign for Tuxworth & Woods would be higher if we launched a new campaign for a similar business today.
While there is no official word from Google as to whether this is the case, all we can say is that we've been doing this for so long that we've seen many examples of this happening in the past. So with this in mind, Tuxworth & Woods are now going to also be early adopters of YouTube advertising which we first brought to the Cairns website design market 2 years ago.
With the new Cairns website design being stage one of this exciting project, stage two can commence which is centred around our class-leading videography services. Our video team are working on the storyboard for this new advertisement and we're just waiting for a chance to get all of the fleet together to arrange a shooting day.
Once we have this new video asset we'll incorporate it into their new Cairns website design while also launching them as advertisers on the YouTube network. We can't wait to see how inexpensive a cost per view is for an audience that not only encompasses Cairns but also the entire Cape York region.
The new Cairns website design is centred around our campaign of 'Got Freight for the Cape?' which will trigger a lead generation form on their Cairns website design to funnel in the enquiries in a more ordered fashion.
Cairns & Townsville's most experienced digital marketing team