New website design, February
- Dati Electrical
www.datielectrical.com.au
We've been working with the local team at Dati Electrical on their digital marketing for a number of years and this new project by our Cairns website designer represents their 2nd project of type since joining Allcorp.
The owners of the business wanted their website to better reflect their current direction, with them predominantly providing their services for the commercial construction sector rather than the retail look of their original Cairns website design.
This new custom-coded Cairns website design is the usual highly engineered product that's expected from Allcorp and is designed to look clean and uncluttered by choice. We even had our in-house commercial photographer go on location with the team to capture some great hero-shots of them and their work.
Our copywriter helped by rewriting the content to better reflect their current trajectory while also maintaining the search engine rankings that the original website achieved after launch.
To ensure the new website design had the best chance to convert visitors into paying customers, we have positioned several call-to-action (CTA) links throughout the pages. This will be useful when we start their Google Ads campaign as we can use these CTA's to measure conversion values from their marketing spend.
Finally, and as always, by not being burdened with an overweight CMS system like WordPress, Shopify or Wix, we can ensure that the website code is made up of necessary elements only. By trimming the enormous fat that comes with these CMS platforms, we streamline the entire process for the Google Crawlers, thus ensuring they only see website structure that is made up of hidden keyword optimisation.
Cairns & Townsville's most experienced digital marketing team
