The final part of our extensive project with Neptune Refrigeration & Airconditioning is to enhance their marketing with some targeted marketing across YouTube. We produced their video to use for this last month and, with their brand new custom-coded website design completed, we want to get their name out there.

The great thing about YouTube marketing is that the control over the audience that we have is high. With our Cairns YouTube Ads we can choose who we place the video in front of. The obvious filters we can apply to our audience is age, gender, geographic location and income status. These are the basics. Where it becomes really powerful is when we can choose what interests the person may have, based on past website searches.

For example, we can choose to bid higher for a person watching YouTube who has shown interest in Superyachts or Marine Airconditioning. We can even add Customer Match Lists which bid higher for people who have enquired about the services offered by Neptune Refrigeration & Airconditioning but haven't become customers yet.

Cairns YouTube Advertising by Allcorp has become the new industry standard for video advertising replacing the former relics of television and radio advertising. More people are consuming advertisements across YouTube than all of the old-media platforms combined. With prices still remaining inexpensive, think a couple of cents per video view, getting in quick will ensure you can get the most out of it. As with most Google products, they tend to look after the early adopters.

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