Earlier this month we completed the video project for RSC Diesels with the aim of using this new video asset to help get the word out that RSC Diesels are now the approved Fiat Professional sales, service, parts and warranty provider. Not just for the Cairns region, but all of Queensland from Mackay north.

By positioning this new video as a skippable in-stream ad placement in YouTube we can control our audience and who this ad pops up for. The amount of control we have over the potential audience for this video placement in YouTube is, by far, the most technical over the other forms of digital marketing.

While we have certain aspects of audience control with our other Google marketing products, YouTube allows us to more finely tune who our message is getting broadcast to. With access to control our audience with location, demographic, gender, income, age, parental status and more, we have the ability to eliminate a lot of marketing waste. For example, we wouldn't want this ad placement to appear to a toddler or child who is watching cartoons on one of the many YouTube kids channels. So we can eliminate a huge list of channels where we don't want the ads to appear.

Diving even further into the power of audience selection with YouTube advertising, we can even choose an audience who has past Google search history of subjects which match them to our client subject matter. For example, and in this instance, anyone in our target region who matches our generic filters of age, gender etc. but has also performed a previous Google search for anything to do with Fiat Professional products, will be served these ads more often. Not just for past searches for Fiat Professional products, anyone who is searching for a new work ute or van, or someone who has expressed past interest in campervans, will also be more favourably selected for seeing this ad.

It's the overall power of audience selection which makes YouTube the ultimate king of video advertising mediums and, with a higher volume of regular YouTube users in our region than all of the free-to-air commercial television stations combined, gives us a great pool of potential clients to showcase our clients services to.

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