Our YouTube marketing side of our business continues to grow with the addition of Tuxworth & Woods Carriers, Cairns to the network. Over the last month we've worked with the team at Tuxworth & Woods with their new Cairns website design that was launched a few weeks ago. This new Cairns website design contained assets that our photography team and videography team produced on location at various shooting sessions.

Using these newly acquired assets, our website designer set about the process of making them look good, and with more than 25 years website design experience, there's no one more skilled at this task locally. At the same time the new website design was coming together, our videographer was in the editing studio, piecing together their promotional video, arranging audio and voiceovers. The video was completed last week and we've positioned it proudly in the middle of their website home page.

Just today we've launched the same video on the YouTube network and we'll be bringing their message into the homes of locals to Cairns and the entire Cape York region. Running alongside our very successful Google Ads campaigns for this client, and what we're going to have is total saturation of the most relevant advertising mediums available today.

In conjunction with their new Cairns website design, the video follows a familiar theme and uses the same fonts and colours where possible. This is because, in marketing, trust is developed between an advertiser and a consumer based on what we call touch points. It's by aligning a sense of familiarity with the advertiser, which in turn generates a sense of trust. With our YouTube Ads strategy, we're wanting an interested user, who clicks through from our YouTube Ad, to be presented with the same themes and styles and even the same video as they saw on YouTube. (Why we placed it right on the Cairns website design home page.) This is a way of developing our first touch point with our potential client and beginning the marketing principles of forming trust between advertisers and consumers.

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