New YouTube Ads campaign March
- Cairns YouTube Ads - RSC Diesels, Cairns
www.rscdiesels.com.au
We've delivered a lot of marketing products for our client at RSC Diesels over the last few months and we're wrapping up with their marketing on the YouTube network. We commenced with the business, with our class leading Cairns website design being completed late last year which involved the input of our website design and development team and our local photography and copywriting experts. From here we moved onto establishing their Google Ads campaign which was targeted towards sending enquiries through our custom developed lead generation forms. Earlier this month our videographer was busy piecing together our video advertisement project for the client.
We're bringing this new video advertisement into the living rooms, mobile phones, computers and tablets of people watching YouTube in the targeted regions. As a skippable in-stream ad, people watching YouTube who trigger these ads will have to watch at least the first 15 seconds of the video before they can skip it.
As the only Google Partner in the region who are accredited to provide YouTube Ads to clients, we certainly know where the best bang-for-buck lies and with skippable in-stream ads running we've seen estimates of this video reaching 50,000 - 60,000 people each month.
While those numbers may not sound like a lot when considering the population of the regions we're targeting such as Cairns, Atherton, Innisfail and the entire Cape York region, with our ability to choose a specific audience segment we can ensure we eliminate as much waste as possible.
How we do this is by choosing the audience based on many factors such as age range, gender, parental status, household income to even more specifics such as interests and even recent Google searches the user has made. By controlling our audience we can place our clients video advertisement right in front of a YouTube watcher who meets all of the demographic credentials we have selected as our audience.
With all of this marketing technology available, and for less money than traditional old-fashioned television advertising, it's crazy that people still spend money to advertise on the free-to-air television networks.
Cairns & Townsville's most experienced digital marketing team
