We first started working with the team at Affordable Steel Buildings in Townsville back in 2014 with their first Townsville website design. We've worked with this business on a total of three Townsville website design projects in this time along with our advanced SEO services and Google Ads marketing.

This latest Townsville website design version is custom coded by our local team and brings across all of the hidden code elements that helped make up their dominant SEO exposure. The new Townsville website design, being a custom-coded product, eliminates the requirement for a Content Management System (CMS) such as WordPress or Wix, both which are templated products favoured by the no-code Townsville website designers.

The problem with these CMS templates is in two main areas. Firstly, design, where the template can't really be changed from what was chosen off-the-shelf. Of course, there are some highly experienced WordPress developers out there (RJ springs to mind), who actually know how to modify the standard WordPress templated code to manipulate it into a new design. But having a WordPress or Wix template agency that has these abilities is very rara and most of them comprise of standard, template-only website designs. If you've ever wondered why most Townsville website designs look the same, it's because the agencies in the region are all using the same standard website design templates.

The second area where CMS products fail is in their lack of precise code that only contains relevant information that we want the search engines to see, such as keywords, meta-tags, alt image code and so on. The WordPress or Wix templates come burdened from the factory with unnecessary code elements that could be enabled in the template, but are often left unused because they aren't relevant to the website. From a functional perspective, this still works, but when search engines look through the structure of the Townsville website design, they read all of this unnecessary code that has no relevance to keywords we want to target. Sometimes this irrelevant, non-SEO friendly code can be as much as 90% of the total WordPress or Wix structure. This in-turn makes the typical Townsville website design from an amateur, template agency with no code abilities, much less search engine friendly than a custom coded website such as what we produce at Allcorp.

This new chapter in our relationship with Affordable Steel Buildings represents the first time we have dealt with the new owners of the business, who wisely took the advice of the previous owners to stick with Allcorp for all of their digital marketing needs. We're looking forward to further developing our relationship with the new owners at Affordable Steel Buildings, with new projects and products coming their way in 2026 to help them maintain market dominance in their field.

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