With the new website design for C&B Designs Townsville launched earlier in the month with their brand matched videography production incorporated into the overall design, we've now launched their YouTube Ads campaign.

Designed to capture the attention of their audience during the holiday period, our YouTube Ads campaign is set to target people residing in the Townsville region. We have allowed both male and female audiences to view the advertisement, with a household income within the top 20%. We want to attract people to this business who can afford their services, so we've limited the age range of our target audience to over 30 and under 65 and haven't specified whether they have children in their household.

We've also added specific interest groups to target such as Home Improvement, Home Design, Architecture, Building Design and more to really target an audience who has been showing an interest in the services offered by C&B Designs.

Finally, we've been able to set further audience restrictions to also target people who have been using Google to search for services related to the services offered by C&B Designs. So, chances are, if you're in Townsville and have a recent Google search history for Building Design, Architect Near Me or even if you've been looking for builders, renovators or interior decorators in the Townsville region, you'll be seeing our ad placement in YouTube.

It's this level of targeting that allows us to efficiently manage our clients advertising budget and ensure we are only spending money to place their advertising in front of an audience who is able to afford their services, is in their service area and has an interest in their services whether by search history, YouTube video viewing history or the set demographics we've selected.

With the budget applied and our other filtering we're estimating a viewership of 5,000 - 6,500 Townsville residents per month. While this doesn't sound like a big number, it really makes up the best pool of people for C&B Designs to be seen by and we expect conversion rates of this viewership level to be very high.

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