New YouTube Ads campaign January 2024
- My Ute Car Rentals, Townsville
www.myutecarrentals.com.au
We've working with Soren and the team at My Ute Rentals and My Ute Car Rentals in Townsville since 2022 and we've worked on more than 10 website projects for them in this time. They are a very loyal client and we've looked after them for a long time. On top of the two current websites that they are hosting with us, we also provide their Google Ads for both websites and also SEO.
When we introduced them to our new videography and YouTube marketing packages last year they were thrilled to get involved. Being a business who has been running Google Ads for a very long time, they've seen how the cost per click rates have increased as demand for the platform grew.
Our insights into the relatively untapped YouTube advertising platform helped us see that we can achieve great viewership figures from modest budgets. With My Ute Rentals, they were wondering if they should kick off the new year with a bigger Google Ads budget, but when we told them about the pricing over on YouTube and the increasing footprint it has, they wanted to explore it more.
This is why our videography team in Townsville produced their new video and our website design team in Cairns produced their video-centric website last month. We wanted to hit the ground running with a consistent feel from all of their advertising modules for 2024.
The other benefit from YouTube advertising right now is that Google do tend to look after early adopters. From what we've seen from some of the very old Google Ads campaigns we are running for long term clients, prices look as though they seem to hold for the early adopter.
Cairns & Townsville's most experienced digital marketing team